Imagine you’re an employer, and you’re looking for someone to join your team.
A capable volunteer finishes a project and leaves a lasting impression.
A trusted colleague recommends someone they’ve worked with before.
A former employee gets back in touch just as a vacancy opens.
What do you do – spend weeks advertising and shortlisting, or speak to the people already on your radar?
Most managers choose the latter.
That’s the hidden job market in motion.
For career changers, it’s one of the most powerful yet misunderstood parts of job searching.
It’s not about manipulation or charm. It’s about connection, consistency, and curiosity.
Step 1: Focus your efforts
Start with a manageable list of 5 to 10 target organisations. Too many and you’ll drown in follow-ups; too few and you’ll limit your reach.
Choose employers whose mission and culture align with your own values.
Research them like a journalist: what’s changing? Who’s growing? Which services or projects are expanding? These clues tell you where hiring might happen next.
Don’t just look at company websites. Explore local news, LinkedIn updates, industry magazines, or sector-specific newsletters.
Pay attention to leadership changes or new funding announcements – these often hint at upcoming recruitment.
A new grant or service launch can be your cue to make contact before jobs are formally posted.
Step 2: Map the people
Behind every job title is a human being who makes decisions.
Your task is to find them.
Look for managers in the teams you’d join and peers already doing the work.
LinkedIn is invaluable here, but professional associations, alumni networks, and even event speaker lists can also help. If someone in your circle knows them, ask for a warm introduction. If not, reach out directly – but always personalise your message.
A simple rule: make it about them first.
Mention what you found interesting about their post, talk about why their organisation stands out, and keep your tone genuine. Curiosity builds connection far faster than flattery.
Here’s a short example:
Hi [Name], I came across your post on [topic] and found it really insightful. I’m exploring opportunities in [sector] and would love to learn what skills you think are most valuable in your team right now. Thanks for sharing your perspective – it’s been genuinely helpful.
This isn’t about asking for a job. It’s about starting a conversation.
Step 3: Offer value (not pressure)
The quickest way to make an impression is to demonstrate how you work.
If you notice a problem you can help solve, offer a small, specific idea or resource.
For example, you could share a relevant article, suggest a tool, or offer to outline how you’d approach a particular challenge.
Keep it light – a short note, a half-page sketch, or a few bullet points is enough.
Volunteering, temping, or shadowing can also open doors, especially if you’re moving sectors. These opportunities help employers see your strengths in context. Even a few hours a week on a project can make a lasting impact and position you as a trusted insider when roles appear.
This is how you replace cold outreach with warm familiarity: people remember those who contribute rather than those who only ask.
Step 4: Ask for introductions or referrals
Once you’ve built rapport, it’s entirely appropriate to ask for introductions.
Try phrasing it like this:
If a role opens up, would you feel comfortable recommending me? Or is there someone else I should speak with to learn more about your team?
You can make this easy by sending a short paragraph that summarises who you are and what you offer, followed by two or three bullet points of key strengths. This helps your contact understand what to say if they introduce you, and it shows professionalism.
Referrals don’t need to feel forced. They’re simply the natural next step when someone knows, likes, and trusts your work ethic.
Step 5: Track your progress
The hidden market can feel intangible, but it’s measurable if you track your actions.
Keep a simple spreadsheet of contacts, conversations, and follow-ups.
Review it every fortnight. Ask: Who replied? Who didn’t? Which messages worked best?
The goal isn’t to collect hundreds of names – it’s to deepen a few relationships that move you forward.
Seeing progress written down also boosts motivation. It’s a visible reminder that even small conversations count.
Step 6: Be consistent
Momentum is everything. Instead of bursts of effort, aim for steady rhythm.
Two thoughtful messages per week, one follow-up, one short LinkedIn post or comment – that’s enough. You’re building familiarity, not fame.
Remember, hidden opportunities appear suddenly. Consistency keeps you visible when timing aligns. If you disappear for months, people forget. If you show up regularly and authentically, they’ll remember you when something arises.
Step 7: Keep it human
Networking becomes easier when you stop treating it as a transaction.
You’re not performing; you’re having genuine professional conversations. Be polite, ask curious questions, and listen. People respond well to sincerity.
Thank everyone who helps you, even in small ways. A short thank-you note after a chat or a message of appreciation goes a long way.
You’re not just building leads – you’re building your professional reputation.
Overcoming common fears
If you’re an introvert or simply not “a natural networker,” you’re in good company. Most people feel awkward reaching out. The trick is to focus on purpose rather than personality. You’re not chasing strangers – you’re exploring work you care about with people who already share your interests.
If rejection worries you, remember that silence isn’t personal. People are busy. Follow up once, politely, then move on. There are always other paths.
If you’re afraid of being seen as pushy, lead with curiosity and gratitude. You’re not asking for favours; you’re offering insight, enthusiasm, and collaboration.
The hidden market rewards those who take initiative and stay curious. It’s not about luck – it’s about preparation meeting opportunity. When you focus on connection over transaction, you become the person people think of when they need someone like you.