Want to instantly boost your credibility on LinkedIn – without writing a single word yourself?
Start collecting recommendations.
LinkedIn recommendations are one of the most underrated tools on your profile.
They’re essentially social proof: real people vouching for your skills, work ethic, and value.
Unlike your CV, which is all self-written, your LinkedIn profile gives others the chance to tell the world what it’s like to work with you.
In this article, you’ll learn why recommendations matter, who to ask, what to say in your request, and how to get endorsements that actually help you get hired.
Why LinkedIn Recommendations Matter
When a recruiter or hiring manager views your profile, they see everything you’ve written about yourself – your About section, Experience, Skills.
That’s all useful… but it’s also all your words.
What sets you apart is when someone else backs up what you’re saying.
✅ Recommendations build trust
✅ They offer credibility and validation
✅ They reinforce your personal brand
✅ They help you stand out from similar candidates
Think of them as mini-references – publicly viewable proof that you really are as good as you say you are.
Who Should You Ask for a Recommendation?
You don’t need dozens of recommendations, but ideally, you should have at least 3.
Aim for a mix of people who can speak about different aspects of your professional strengths.
Here’s who to consider:
- Former or current managers
- Colleagues or team members
- Mentors, coaches, or supervisors
- Clients or customers
- Collaborators on projects or partnerships
If you’re early in your career or changing direction, you could also ask:
- University lecturers or tutors
- People you’ve volunteered or interned with
- Clients from freelance or side work
Pro tip: If you’re transitioning into a new field, ask people to comment on transferable skills or your potential in the direction you’re moving toward.
How to Ask for a Recommendation (Without It Feeling Awkward)
Good news: LinkedIn makes it easy to request a recommendation – and people are usually happy to help, especially if you ask in the right way.
Here’s how:
- Go to the person’s profile
- Click the “More” button
- Select “Request a Recommendation”
- Choose your relationship and job title
- Add a personalised message (don’t skip this!)
What to Say in Your Message
Always personalise your request. Here’s a simple script you can adapt:
Hi [Name], I hope you’re well! I’m currently updating my LinkedIn profile as I look for new opportunities in [industry/type of role], and I’d really appreciate a short recommendation based on our work together at [company/project]. If you’re happy to, it would mean a lot – and of course I’d be glad to return the favour. Thanks so much!
✅ Be polite
✅ Be specific
✅ Let them know why you’re asking
✅ Offer to return the favour
How to Make Sure the Recommendation Is Relevant
If you’re changing careers or targeting a specific kind of job, give the person some context before they write it.
You might say:
“I’m now applying for roles in project coordination, so if you’re able to mention anything about my organisation or communication skills, that would be really helpful!”
That small nudge helps the person tailor their recommendation to your goals – and ensures it supports the personal brand you’re building.
What Makes a Recommendation Effective?
Here’s what strong recommendations usually include:
- What the relationship was (e.g. “I worked with Carla for 3 years on the sales team”)
- What you did well (e.g. “Carla is one of the most reliable and encouraging team members I’ve worked with”)
- Specific skills, outcomes or qualities (e.g. “She led our promotional campaigns and consistently got excellent feedback”)
- A sense of character (e.g. “Always positive, warm, and solution-focused”)
- A final endorsement (e.g. “Any team would be lucky to have her”)
Even short recommendations can have real impact if they’re specific and genuine.
What If Someone Doesn’t Use LinkedIn Often?
Not everyone checks LinkedIn regularly – so your request might get missed.
Here’s what to do:
- Follow up via email, WhatsApp, or your usual method of communication
- Let them know you’ve sent a request and why
- Say you’re happy to return the favour
- Offer a few bullet points to make it easier for them to write something
Remember, you’re asking for their time – so keep it thoughtful and appreciative.
Offering to Return the Favour
If someone agrees to recommend you, offer to write one in return.
Not only is it kind and professional – it strengthens your relationship, too.
When writing a recommendation:
- Be honest and specific
- Focus on key qualities or contributions
- End with a positive endorsement
And keep it short – just 3 – 5 sentences is plenty.
Recap: LinkedIn Recommendations Made Easy
Before you hit “request,” follow this quick checklist:
✔️ Choose people who can speak to your strengths
✔️ Personalise your message and explain why you’re asking
✔️ Provide context or examples if you’re changing roles or industries
✔️ Offer to write a recommendation in return
✔️ Keep your profile up to date, so recommendations match your goals
Ready to take the next step?
If you found this helpful, here are some more ways to keep going:
- Join one of our free Career Webinars
- Download the Career Change Toolkit
- Or talk to a Career Coach